iHeart enhances Zandra Rhodes’ colourful treats

 I have been gradually growing an interest in Fashion photography over the last few years. It might be a consequence of hanging out with my friend Boberika and admiring brilliant Natinska Sam. It also helps the fact of living in a town where people can be so original and innovative with what they wear. Just a walk around Brick Lane or Camden town will help you understand what I am talking about.

by Zandra Rhodes and iHeart Studios

One of my many brilliant Twitter followers, iHeart Studios know well about the trade. The creative services agency recently worked in close collaboration with Fashion designer Zandra Rhodes,to create an energetic look-book to showcase her AW12 prints.

“We complimented the bright colour palette with a range of simple props, dynamic lighting and strong poses to create imagery that represents Zandra’s personality.”, iHeart expains. And the results are fantastic as you can see: an explosion of colourful mindblowing clothing treats.

The Creative Post will attend to Zandra Rhodes Winter party hosted by iHeart Studios next week in London. I will have a chance to see more of these beautiful designs by Rhodes plus an insight of what the talented crew of iHeart are able to put together. Watch this space!

See some of the images from Zandra Rhodes AW12 lookbook by iHeart below.

[Show as slideshow]

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